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The First Turin Music Fair
Turin, Lingotto Fiere, October 10 - 15 1996

The "professionals" of Music

Surveys have been carried out with the major firms in the sector to hear their opinions about an event such as the Turin Music Fair.
To date over 2500 contacts have been established. They reveal great expectations for an initiative of this kind and a great willingness to take part in the exhibition and initiatives scheduled.

The leading recording companies have already expressed their provisional willingness to take part. The top musical instrument manufacturers have also expressed great interest for an event which would be unique not only nationally, but also internationally, dedicated as it is to music in all its aspects for a public of all ages and from all walks of life.

Small Italian companies, small quality foreign companies and independent labels have also been contacted, along with musical publishers, music book and periodical publishers and multimedia publishers (both in Italy and abroad).
In the field of musical instruments, we have contacted large manufacturers, semifinished product and accessory manufacturers, equipment producers, suppliers of production and post-production services and promotional merchandisers. Talks are also under way with agencies, organisers, institutions (in particular, the Ministry of Public Education, the Presidency of the Council of Ministers, the Piedmont Regional Authority, the Province of Turin, the City of Turin and other Piedmontese towns and cities, including Vercelli, venue for the Premio Viotti, with which a fruitful collaboration is in the pipeline).

The Music Fair will also work in close liaison with radio and television stations (reiterating the pattern established for the Book Fair) which will not only be present in force to report the event, but also to let visitors see and listen to their products.

The professional visitors category will include:

Authors, Composers, Performers, Producers, Music and Musical Instrument shops, Librarians (tape libraries), Music teachers, Institutions, Disc jockeys, Owners of music establishments and societies, Jingle producers, Scholars, Critics, Journalists.

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