Versione Italiana
Salone della Musica 1997

Lingotto Fiere, october 16-21 1997

Reasons to be there

This Year's new features

Separations between genres
The Music Fair is 'noisy' by definition. This isn't a nuisance for visitors (on the contrary!) but it may be for Exhibitors. By rationally splitting up the Exhibitors among the various pavilions, we should achieve big improvements in this respect.
Raising the profile of all genres
Besides the tried and tested crossovers between genres, this year a space will be dedicated to specific quality initiatives to satisfy even the most discerning enthusiasts.
Moment of contact with members of the trade
The First Music Fair already provided a valid opportunity for contact between industry and market. This year, besides the organisation of debates on subjects of professional interest, spaces will be made available for reserved meetings.
More debates and performances
The world of music is full of discussion points, problems, expectations and innovations. The Fair will lend voice to emerging issues through an event-filled calendar.
Schools and young people
Music is gradually gaining more and morre space. The Music Fair has decided to promote an initiative entitled Ora di Musica! (Music Lesson!) which, hopefully, will extend nationwide. Ehhibitors at the Fair will have the chance to meet teachers and students interested in the world of music and, in particular, in training.

Facts and figures 1996

995
exhibitors
164.600
visitors
10.900
trade insiders
56.000
"items" sold
1.300
journalists
50
conferences
70
musical events

Reasons to be there

If you attended the first time round, you won't need persuading.
If you didn't come to the Fair in October 1996, we suggest you decide now to be present in October 1997.
Here are a few reasons for fitting the Salone della Musica into your professional agenda:

Music, music and still more music!

Plus marks

the sheer number of visitors and media present

the foremost professional meeting point

Opportunities for exhibitors

  • creating or consolidating image with the general public
  • launching products
  • selling
  • launching and/or developing business relations
  • across-the-board view


Who occupies the 50,000 square metres of floor space?

Recording companies
Book and score publishers
Instrument and equipment producers and importers
Radios
Televisions
Magazines and newspapers
Music schools
Promotion agencies and organisers
Recording studios and rehearsal rooms
Merchandisers
Business associations
Musical associations and public and private institutions
Opera and theatrical companies and symphony orchestras
Musical festivals and events
Multimedia products
Videos

The General planimetry of Lingotto Fiere of Turin and the regulations of Salone della Musica Torino.

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