CERP Students Torino - Autumn Congress DIDACTIC PROJECT



PUBLIC RELATION & SPORT

Communication and Public Relation assume a strategic role in giving relief and visibility to sport events, and, in the commercial field, to promote products which are related to sport market.
Turin fits this Congress organization both because of the existence of important sport societies, such as Juventus F.C., and of dynamic firms in the sport field, such as Kappa and Invicta.
Turin has increased in the last years its attention for organizing and promoting international sport events: i.e. Sestrières 1997- World Ski Championship. The candidature of Turin for Olympic Winter Games 2006 underlines the importance of the sport such as tool for emphasizing a city.



CULTURAL AIMS OF THE CONGRESS

The Congress will provide an important opportunity to discuss, to compare and to learn about communication.
The Congress will be divided into conferences, discussions and workshops, which will allow the congressists to keep in touch with the point of view of P.R. professionals, learning case histories and communication strategies.
One of our main aims is to emphasize that communication is not a "noise" nor "repetitions", but a strategic and essential tool for XXI° century jobs.
The Congress will be open to all students and P.R. Professionals interested in such field and professional world, with a particular attention to what is happening in Europe, thanks to the presence of many European Students.
The Congress will provide a comparison between different cultures within the EU. The topic, sport communication, perfectly fits our aims because of the increasing globalisation and internationalization of this field.



DISCUSSION'S TOPICS OF THE CONGRESS
The Congress has been divided into four discussion topics:

· SPORT FIRMS
Who: Invicta, Kappa.
Topics: How to prepare communication in the sport field: communication strategies, relationships and sponsoring about the sport world, use of testimonials, and comparison with other kinds of communication.

· SPORT EVENTS ORGANIZATION
Who: Olympic Winter Games Turin 2006-Promoting Commitee, Organizing Team World Ski Championship in Sestrières 1997, Turin Marathon Press Office.
Topics: How to organize and promote a sport event: relationship and promotion for the region entertaining the event, mass-media contacts, sponsors...

· SPORT SOCIETIES
Who: Juventus F.C..
Topics: How to promote a sport society: corporate image, mass-media contacts, merchandising, case histories.

· PUBLIC RELATIONS
Who: Fiorio E20, Studio Mailander, two PR companies related with sport.
Topics: How to work in the P.R. and sport, underlining the required competences, the differences with other P.R. jobs and some case histories.